Knowledge workers＇demands are varied and diversified. In this article I will summarize the main demands of knowledge workers on the basis of the achievements made by the relevant scholars home and abroad. The demands include： the demand for material wealth, the demand for personal development, the demand for self achievements, the demand for better working environment, and the demand for working independence. And accordingly, I will put forward the respective strategies, which are material incentives, ability incentives, achievement incentives, environment incentives, and the self independence incentives. All of the strategies aim to motivating knowledge workers and give full play to their initiatives, enthusiasms and creativities in their work.
knowledge workers, encouragement factors, demands, incentive strategies