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城市不同年代女性体育消费的实证分析 预览 被引量:3

An Empirical Study on the Different--aged Urban Females Consumption on Sports
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摘要 当今,体育消费的社会化使女性不仅在参与中获得向传统"弱者"角色挑战的机会,而且更是为她们消除脆弱感、美化自身,提供了一个实实在在的生活平台。本文在文献资料、问卷调查、数理统计等研究方法中,对安徽省合肥市"90后、80后、70后与70前"不同年代女性体育消费观念与消费行为进行研究。结论认为:90后、80后女性体育消费欲求释放工作、生活压力或炫耀时尚,所不同的是,80后女性非理性体育消费行为趋于收敛;70后女性则期望体育消费给她们带来健康、改善生活质量的辅助手段;70前女性体育消费多为了渴望摆脱每况愈下"运动不足"的身体状况。 The socialization of women consuming on sports, nowadays, enables the females chal- lenge their traditional "weak" roles when participating in sports. Whafs more, it provides a real living platform in which they can eliminate the frailness and beautify themselves. This study a- dopts the research methods of reviewing the literature, surveying by questionnaires and mathe- matical analysis, and has a comparison among the females" consumption concepts and behaviors of the generations before 70s, after 70s, 80s, and 90s who live in Hefei, Anhui Province. The study does find the differences: the generations after 80s or 90s would more like to release the work or life pressure or show their in--fashion, while the difference lies in that the ones after 80s have tend to be more reasonable in consumption; the ones after 70s would expect the consumption on sports become the supplementary means which bring them healthy and higher life quality; the ones before 70s, however, are more apt to get rid of the declining physical condition caused by the insufficient sporting.
作者 松家萍 白琳 SONG Jiaping , BAI Lin
出处 《体育与科学》 CSSCI 北大核心 2012年第3期90-94,共5页 Sports & Science
基金 教育部人文社会科学研究项目青年基金子课题,项目号:11YJC630002
关键词 女性 体育 消费 female sports consumption
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