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因伴而游,还是因游而伴?——老年人出游动机模型探索 预览 被引量:1

Travel for Companions or Accompany for Travel? An Exploration of a Senior Travel Motivation Model
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摘要 老龄化对老年人生活质量带来巨大挑战,和谐的人际交往产生的社会支持是应对老龄化问题的有效途径,结伴出游为老年人提供了社会支持需要的人际交往机会,是一种重要的积极老龄化应对方式。文章以深度访谈法在界涌村收集老年人结伴出游行为的数据,运用建构扎根理论方法进行了理论建构。研究发现,老年人结伴出游的结伴动机由熟人同行、情感交流、情面、从众组成,出游动机由找乐子、逃离、弥补人生遗憾、打发时间、追求赠品、日常购物构成。结伴动机和出游动机共同激发结伴出游行为,"失范"和"自我提升"是结伴出游行为被激发的深层原因。文章结合Dann以及Crompton的出游动机理论,建构了一个结伴出游动机模型,弥补了以往动机模型中无法解释重游者动机的缺陷,认为出游动机的满足既可以从打破日常的行为中获得,也可以从延续日常人际交往环境的结伴出游行为中得到满足。 Understanding population ageing is a major hurdle in the way of enhancing the quality of life for the elderly. There is growing consensus that ageing problem must be carefully handled, and governments at all levels are trying their best to uncover ways to do so. The harmonious interpersonal relationships of traveling with companion groups give rise to high emotional social support and this kind of support is efficient in relieving ageing pressure and loneliness. Mostly elderly choose to travel in a group with family members, friends, classmates or neighbors for safety, economic or social purposes. A majority of researchers can not deny that travelling with companion groups is typical among the elderly; therefore, through studying this type of travel we discover the core rules or essential attributes of elderly travel. However, current tourism literature pays little attention to this group. We aim to bridge this huge gap for better understanding of elderly behavior in the senior tourism research field.The core reason for choosing qualitative values is to emphasize the insights gained from individual cases rather than through analysis based on quantification. The study's objectives were limited to identifying and obtaining insights into elderly travel behavior in social groups. Data were derived from thirty unstructured interviews, with each approximately 30 minutes to one hour in duration. The data analysis used was the grounded theory approach. The author selected Charmaz version as the coding and theoretical saturation testing method to display closely the social context instead of rigid coding procedures. In order to understand the respondents' real reactions, participation-observation within them was undertaken.The aggregate findings of this study suggest that ten types of motivation should be included in any study of senior travel companion groups: travel with acquaintances, seeking tight interpersonal relationships(friendships), sensibility,conformity(group-oriented motivation), seeking pleasur
作者 周奇美 张朝枝 ZHOU Qimei1, ZHANG Chaozhi1,2 (1. School of Tourism Management, Sun Yat-sen University, Zhuhai 519082, China; 2. Center for Tourism Planning & Research, Sun Yat-sen University, Guangzhou 510275, China)
出处 《旅游学刊》 CSSCI 北大核心 2018年第9期70-82,共13页 Tourism Tribune
关键词 老年人旅游 结伴动机 出游动机 结伴出游动机模型 senior tourism the motivations of being companions travel motivations the theory of tourist motivation
作者简介 周奇美(1977-),女,湖南新化人,博士研究生,研究方向为老年人旅游行为,E—mail:1397595922@qq.com;;张朝枝(1973-),男,湖南岳阳人,教授,博士,博士生导师,研究方向为遗产旅游与国家公园管理、旅游发展与目的地管理,E-mail:zhchzhi@mail.sysu.edu.cn,通讯作者。
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