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网络流行语的文化批判与话语分析 被引量:3

Cultural Criticism and Discourse Analysis on Network Buzzwords
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摘要 作为网民集体创造的"全民语言",网络流行语是社会变迁的符号化缩影,是当下网络媒介文化的重要组成部分,是观测公众思想情绪动态、了解社会舆情变化的重要窗口。在围观和表达成为大众网络化生存方式的当下,复杂的文字表述被摒弃,代之以高度浓缩的表意方式,这样的造词方式与语言经济学的要求相吻合。网络流行语不仅是网民的语言再创造产物,而且其词语深层的文化表达价值和社会意义值得充分认识。网络流行语的实质是以娱乐方式出现的一种公共话语,它表达了网民对现实的关注,构建起了网民间的文化认同和话语共识,同时也度量了官方舆论与民间舆论之间的话语权争夺程度。网络流行语的治理是网络新媒体治理的新课题。 Network buzzwords,created by netizens,is the symbolic mirror of social changes and an important part of contemporary media culture.It is also an important window to observe the dynamic state of the public's mood and the changes of public opinion.Nowadays,with the appearance and the expression becoming the mode of existence of the mass network,the complex expression of words has been abandoned and replaced by highly concentrated expression,which is consistent with the theory of language economics.Network buzzwords deserve further study because it is not only the product of netizens' language re-creation,but is endowed with a deep value of cultural expression and social significance.Network buzzwords,in nature,is a kind of public discourse in the form of entertainment.On the one hand,it expresses netizens' concern of reality,and builds the cultural identity and discourse consensus of the netizens.On the other hand,it also measures the struggle of discourse right between official opinion and civil opinion.All that have been mentioned above indicates that network buzzwords is a new topic of new media governance.
作者 周妍 Zhou Yan(School of Culture and Communication,Shandong University,Weihai 264209,P.R.China)
出处 《山东大学学报:哲学社会科学版》 CSSCI 北大核心 2019年第4期117-125,共9页 Journal of Shandong University(Philosophy and Social Sciences)
基金 教育部人文社科基金青年项目"网络语言对新闻话语表达影响研究"(18YJC860056) 山东省社科青年项目"解码词媒体:网络舆论场的博弈与治理研究(16DXWJ01)"。
关键词 网络流行语 泛娱乐 狂欢 文化批判 话语权 Network buzzwords Entertainment Carnival Cultural criticism Discourse power
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