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高职院校市场营销专业课程思政教学实施路径研究--以市场调查与预测课程为例 认领 被引量:1

Analysis on the Implementation Path of Ideological and Political Teaching in Marketing Major Course in Higher Vocational Colleges——Taking Market Research and Forecast as an Example
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摘要 实施课程思政改革,是落实立德树人任务、将社会主义核心价值观融入教书育人过程的重要举措。文章分析了市场营销专业的课程思政改革,以市场调查与预测这门课为例,结合大数据背景,从教学设计、教学实施与效果、教学反思与创新等多角度探索"课程思政"实施路径,以加强学生的理论知识学习、提高学生的社会实践能力、培育学生正确的价值观。 The implementation of the reform of"ideological and political education in courses"is an important measure to implement the task of moral education and integrate the socialist core values into the process of teaching and education.This paper focuses on the analysis of the reform of the course of marketing major.Taking the course Market Research and Forecast as an example,combined with the current big data era,this paper explores the implementation path of"ideological and political education in courses"from the perspectives of teaching design,teaching implementation and effect,teaching reflection and innovation,so as to strengthen the theoretical knowledge learning of students,improve their social practice ability,and develop students'sound values.
作者 张潜 陈艳庆 ZHANG Qian;CHEN Yan-qing(Hunan Post and Telecommunication College,Changsha,Hunan,China 410015)
出处 《湖南邮电职业技术学院学报》 2020年第2期75-77,共3页 Journal of Hunan Post and Telecommunication College
基金 湖南省教育科学研究工作协会“十三五”规划重点课题“高职院校教师服务行业企业社会发展能力现状及推进策略与路径研究”(课题编号:XJKX19A035)。
关键词 课程思政 市场调查与预测 高职学生 ideological and political education in courses Market Research and Forecast higher vocational students
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